Digital marketing is more than just ads or social media. At its core, it’s about using online channels to connect the right audiences with your message — strategically, trackably, and purposefully. In 2025, you can no longer afford guesswork; you need clarity, consistency and control. Defining Digital Marketing Digital marketing is any activity done online
I’m not here to sell you fluff. I am a performance-driven digital marketing consultant that helps businesses grow through clear strategy, data-backed decisions, and high-impact execution. I have been working paid media for the last 10+ years across a range of different clients in different sectors (Retail, Charity, Travel, Education & B2B). With the focus